Chick Russell & Company was retained to develop planning, exhibit strategy and creative direction for this new museum. We led creative brainstorming sessions with museum curators and donors to identify compelling science and history stories. We developed exhibit concepts and won approval from the museum board, curators and donors. And we wrote interpretive text, media and interactives and directed production of media, interactives, sets and graphics for all exhibits.
“As our theater seats rocked back and forth for “takeoff,” the kids watching the 4-D animated film “Journey to the Center of the Barnett Shale” at the Fort Worth Museum of Science and History squealed in unison. We had been sprayed with so much mist that even a stone-faced teenager, looking less than thrilled to be museum-hopping on his family’s vacation, couldn’t help but laugh. That an educational film recounting the 300-million-year history of north Texas natural gas had captivated this young audience was an impressive feat today for a children’s museum, where visitor attention spans are measured in text-messaging seconds and traditional artifact-driven exhibitions often seem as dusty as a fossil collection.”