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Everland Resort

Samsung / Scope: 3,700 Acres
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Make the Park More Competitive in an Evolving Marketplace

Chick Russell & Company was retained to join a contingent that traveled to South Korea to collaborate with in-house management to set business goals for one of the largest parks in Asia. We documented guest experiences and submitted a Master Plan Concept that contained recommendations to improve land theming, simplify park circulation and add exciting new attractions.