Everland Resort Design and Production Information

Everland Resort in South Korea is one of Asia’s largest and most dynamic theme parks. Located just outside of Seoul and operated by Samsung, Everland Resort has long served as a premier destination for families, thrill-seekers, and tourists alike. Chick Russell & Company was retained to assist in setting a new creative direction for the park’s future growth and guest experience strategy.

The company joined an international planning team that traveled to South Korea to collaborate directly with in-house management at Samsung Everland Resort. Chick Russell & Company contributed to high-level creative and operational planning by documenting current guest experiences and preparing a comprehensive Master Plan Concept for the park.

Chick Russell & Company played a central role in shaping the next phase of Everland Resort’s development. The Master Plan Concept delivered by the team was focused on:

• Improving land theming for stronger storytelling and identity
• Simplifying park circulation to improve guest flow
• Adding new ride concepts and entertainment offerings to increase appeal

These recommendations were grounded in both operational insight and deep creative expertise, with the goal of helping Everland compete at an international level. This work ensured the park could continue to evolve while respecting its strong brand identity and cultural appeal.

Everland Resort Korea is known for its rich variety of themed zones, animal exhibits, and roller coasters. But like any mature park, it faces challenges in keeping its layout intuitive and its offerings fresh.

The strategic goals of the project included:

• Unifying the storytelling across each land to enhance guest immersion
• Resolving bottlenecks and inefficient circulation points in the park’s layout
• Developing concepts for original Everland Resort rides that could serve as future marquee attractions
• Elevating the emotional experience through scenic design and atmospheric detail

These insights helped shape a roadmap for innovation and reinvestment across the resort.

As part of Samsung’s entertainment division, Everland Resort serves as a flagship destination for the domestic and international theme park market. The park includes zones such as Global Fair, European Adventure, Magic Land, and Zootopia, each offering its own thematic blend of rides, shows, and experiences.

Chick Russell & Company’s contributions to the creative and master planning process supported Everland’s long-term goal to remain a global leader in family entertainment. This collaboration with Samsung Everland Resort aligned the park’s future development with world-class design standards while respecting the unique culture and values of its local audience.

Everland Resort Seoul continues to be one of the most visited theme parks in Asia. Its commitment to entertainment diversity and guest satisfaction is what sets it apart. Through the planning effort supported by Chick Russell & Company, the resort is now better equipped to pursue expansion strategies and design initiatives that rival top global destinations.

This work contributes to the broader legacy of Chick Russell & Company in shaping major international parks, drawing on decades of experience in theme park storytelling, production, and creative direction.