< Back to all Case Studies

Everland Master Plan

  • Scope 3,700 acres
  • client Samsung

Make the Park More Competitive in an Evolving Marketplace

Chick Russell Communications was retained to join a contingent that traveled to South Korea to collaborate with in-house management to set business goals for the fourth largest park in Asia. We documented the guest experience and submitted a Master Plan Concept that contained recommendations regarding land theming, park circulation and new attractions.